I wouldn't make it model specific. It should be an upgrade to all models especially in stage 1. Lift, wheels, tires. Maybe front and rear bumpers and sliders. Maybe 2.5" lift? Stage 2, add lighting and winch, intake, exhaust. Stage 3, belly armor.

All stages come with JeepLab logo specific graphics. Vehicle wrap?

Not sure, I'm still trying to get my hands on some JL decals...