I agree, but keep in mind sports and sarahas make up the majority of wrangler sells. So a stage 1 should be a complimentary to the sports. 1.5" RK suspension with quick disconnects, jw speaker headlights, custom wheels and tires 33's or 35's. Stage 2, 2.5" rk suspension, jw speaker headlights, pillar lights, aftermarket bumpers and tire carrier, min 35" tires. Same as Stage 2, with change of suspension to RK coil over system 37" tires, lower rocker protection and tube fenders. and the obvious part is the graphics, and don't forget to get a licensing fee for that. should be at min, 15% of the price, JL has a lot of credibility and sloppy builds could destroy that reputation, they should also include an additional warranty for the aftermarket parts. Now if you want a power upgrades, should be stage 1 exhaust and intake; stage 2 exhaust, intake and power programmer; stage 4 RIPP supercharger with RIPP exhaust. But keep the performance as an additional upgrade over the appearance/offroad package.